The #1 Way to Get More Reviews for your Business

By Sue Brady

It turns out that the easiest way to get consumers to review your business, is to ask them. And the best time to ask for a review is right after a customer has made a purchase.

Amazon is great at soliciting post-purchase reviews. Uber sends out an immediate request following a ride. Make it easy for your customer. According to BrightLocal, 68% of consumers will leave a review if asked to do so!

It’s no secret that consumer shopping behavior has changed in the last few years.  Almost 50% of shoppers seek out online reviews prior to making a purchase.  And 85% of consumers trust those reviews.

There are a few review sites where you need to make sure your business has a presence. 

  • Yelp
  • Facebook
  • Google
  • BBB
  • TripAdvisor (depending on your business)

As a side note, Facebook reviews are becoming more important. In fact, Yelp and Facebook are tied for being the most trusted review sites. Google comes in 3rd. BBB.org is 4th (source: Brightlocal’s October, 2017 Consumer Review Survey).

Review sites from brightLocal
BrightLocal Consumer Review Survey 2017

As a business, make sure you have the review feature enabled on your Facebook page. Here are instructions on how to do that.

How can you ask for those reviews? Here are a few suggestions:

  1. Send a ‘thank you for your purchase’ email and ask for the review there. You can include a link to the review site you prefer.
  2. If you aren’t comfortable asking at the time you say thank you, wait a few days and send a follow-up email that includes the request.
  3. Include a ‘review us’ on your company website that either goes directly to your preferred review site, or that offers choices.

Taking a few easy steps can make a huge difference in your online review presence.

  1. Identify review sites that are important to you.
  2. Make sure your company has a profile on those sites.
  3. Invite your customers to leave reviews.

This recent post focused on the importance of negative reviews. It’s worth the read!

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