Most companies these days post on various social media, or keep a blog as a part of their website. And it can be hard to decide what to write about. Last year I wrote a post about great places to find inspiration for your content. That article mentions sources like
- Talking to your sales team
- Talking to customer service
- Talking to other employees in your company
But there are other places to seek inspiration.
Senior Management. Interview senior management at your company and find out if it would add value to write content about something they know will be of interest later in the month/quarter/year.
Press Releases. Check press releases from your company and from your competition to see if there’s anything that would make a good topic for some timely content.
Twitter. Start participating in Twitter chats. You can search by subject for scheduled chats here http://tweetreports.com/twitter-chat-schedule/. You can actively participate in chats or you can just read the chat as it’s taking place. Twitter chats are a great way to learn about a particular topic and can also provide great ideas for content.
LinkedIn. LinkedIn groups are another great source for content ideas. By joining groups relevant to your business, you can read conversations taking place and gain insight into questions being asked.
Your competition. Do some web searching to see where your competition is turning up in the press. Perhaps they are participating in a ‘conversation’ where you also should be at the table. Or maybe they do something really well. By writing your own post on that topic, you can start to position your own company as the subject matter expert in that area.