You’ve decided to engage your audience online. Congratulations!! You’ve made the decision to jump in, you’ve gotten management buy-in, and now you have to make sure you’ve got a plan.
- The very first thing you should do is to write down your goals. What do you hope to accomplish with social media: are you looking for awareness, loyalty, sales? Whatever you decide, this will drive your presence online.
- Next you need to figure out where your audience is (as in, where do they hang out online). Use that to decide in which channels you will maintain your presence. There are of course many sites to consider and all have unique advantages.
- Make sure you know what success will look like for you. Are you after Facebook likes, or are you looking to spread awareness of articles that you or your company authors? Whatever it is, understand what…
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