So You’re Jumping into Social Media – 7 Tips to Get You Started

Digital Marketing Musings

By Sue Brady

otter

You’ve decided to engage your audience online. Congratulations!! You’ve made the decision to jump in, you’ve gotten management buy-in, and now you have to make sure you’ve got a plan.

  1. The very first thing you should do is to write down your goals. What do you hope to accomplish with social media: are you looking for awareness, loyalty, sales? Whatever you decide, this will drive your presence online.
  2. Next you need to figure out where your audience is (as in, where do they hang out online).  Use that to decide in which channels you will maintain your presence. There are of course many sites to consider and all have unique advantages.
  3. Make sure you know what success will look like for you. Are you after Facebook likes, or are you looking to spread awareness of articles that you or your company authors? Whatever it is, understand what…

View original post 364 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s